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Head of Media Relations FTA - Foreign Trade Association

Contract type: Perm
Working hours: Full Time
Location: Tunbridge Wells
Region: National
Reporting to: Director of Membership, Marketing and Communications
Closing date for applications: Friday, February 3, 2012

Role purpose
To build FTA’s external profile in broadcast, print and social media through the placing of stories and comment and the development of a network of media contacts

Duties

  • To plan and deliver proactive media campaigns to promote FTA policy and business objectives
  • To act as spokesperson for FTA with press and broadcast media and undertake live and pre-recorded interviews
  • To respond quickly and effectively to media enquiries
  • To act proactively to ensure broadest and best exposure for FTA’s messages across all sectors, issues and business services
  • To line-manage the Press Office Assistant
  • To draft media releases for national, regional and trade media, working closely with the relevant teams within FTA
  • To build strong relationships with key journalists, particularly within the national and trade media
  • To be confident in appearing on radio and television with FTA comment
  • Website and social media growth and input
  • Press office KPI management
  • Out of hours inquiry management
  • To manage the media relations strategy
  • To manage network of FTA spokespeople
  • To ‘place’ and write articles on behalf of FTA spokespeople
  • To manage FTA’s media monitoring and newswire services

Requirements
Essential

  • Keen awareness of the newsworthiness of stories and opportunities for making an FTA contribution
  • Confident, articulate written and spoken communications skills; able to adapt messages and to suit different audiences
  • Excellent writing and communication skills
  • Previous experience of radio/television appearances
  • Flexibility to respond to out of hours inquiries
  • Good interpersonal skills and ability to work with other teams
  • Experience of working in a busy media office environment
  • Ability to work to tight deadlines
  • Man management experience

Desirable

  • Network of national media contacts
  • Familiarity with social media
  • Understanding of transport/logistics sector
  • Understanding of political lobbying process

To apply for this job please click here.